Comedian Dane Cook took to Twitter Saturday night with a call for help -- a plea to help find his dog Beast on the streets of West Hollywood.
And then it trended.
Several fans, followers, and even fellow celebrities such as Denise Richards re-tweeted the message, "West Hollywood I need your help please. My dog Beast is missing in that area. I've attached a pic. Email direct2dane@DaneCook.com if found." Even a local news affiliate spread the word to assist in the movie star’s plight.
And after a long night Beast was returned safe and sound Sunday, much to the delight of Dane Cook and fans.
"Beast is alive and well - thanks everyone that helped us find him," Cook tweeted.
Was the social-media machine the difference-maker in saving the lost pet? In 140 characters or less people came together and volunteered to find the displaced pet. And those not within West Hollywood’s radius relayed the information to their own friends, fans, and followers who were.
The advancement of our information age, or the “Twitter Age” as some have titled title it, has put more pressure and more watch on everyone spanning from the famous to the flavors-of-the-month, but not every action of it has been in just.
This is one case of benevolence among many with the advancement of social media and networking.
Image: Courtesy of Dane Cook / via Twitter