A. Itching can be caused by more than just external parasites, and if your dog is already on a flea medication, then it is possibly not the case. Itching can indicate anything from allergies to even minor skin infections causing problems. If your dog has been treated with prednisone (a steroid that inhibits the immune system) and it did not help, then looking at other options may help.
Food allergies are very common in dogs and can present with itching and licking all over the body rather than on just one spot. Common food allergens include ingredients such as wheat, corn and soy products, however dogs can be allergic to almost anything! Starting a food trial of an allergen-friendly diet from your vet or pet store that avoids these common ingredients may help. The food should be switched over a period of 7-9 days and then given about a month to decide if it is helping.
Small skin infections or yeast in the skin can also cause itching, however this itching is often more specific to a certain area of the body (such as the toes, or base of the tail). Your vet can perform a skin scraping of the area to be cultured at a lab to look for any yeast or bacteria. If they are present, a medication given either orally or placed on the affected area can clear up the infection.
In some cases, licking and chewing can actually be due to a boredom or anxiety behavior. Dogs may lick one spot obsessively to the point of creating sores or wounds in the area. Stopping your dog from licking and chewing either through the use of dog booties, no lick strips, T-shirts or even Elizabethan collars can break the habit and give the area time to heal. Licking and chewing can also cause the spread of bacterial infections so should be deterred even if not behaviorally caused.
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